The TEAM OF EXPERTS Behind your next leap forward

A woman standing and pointing to sticky notes on a whiteboard while five people sit around a table with laptops and notebooks, possibly in a business or team meeting.

Prime Ledger is a software and data solutions provider that helps organizations securely digitize and tokenize real world assets (RWAs).

We leverage next-generation, distributed ledgers and blockchain for transparent, immutable, secure, and highly efficient data.

We saw the challenges: data silos, opaque markets, untapped potential. So we built PrimeLedger – a platform born from a deep understanding of enterprise needs and a conviction that every asset holds an untold story of value, waiting to be revealed by transparent, tokenized data and mutualized economics.

We DON’T just build technology; we BUILD a bridge from complexity to clarity

Meet the Team

Robert Hoffman

Chief Executive Officer
20+ years scaling startups and Financial Technology companies. Co-founded InvestiFi, an award-winning digital investing platform. Profitably grew InvestiFi, leading finance, operations and funding. Executive roles at Nuveen, Discover Financial and Morgan Stanley.

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John Fichera

Chief Operating Officer
With 20+ years of operations experience and more than 15 years in venture capital, John is a seasoned COO driving strategic growth and operational excellence. John has a deep expertise in scaling innovative tech startups and managing high-performance teams.

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Matthew Santalla

Chief Technology Officer
10+ years in technology leadership. Expertise in financial technology, prop-tech and blockchain trading systems. Spearheaded private equity technology strategy and software development. Processed $500M+ in transactions and $4B+ in assets under analytics.

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Connie Davis

Director, Business Development
30+ years founding and growing TradFi/fintech products and enterprise payment infrastructure. Co-Founded InvestiFi, an award winning digital investing platform. US Ambassador for Women in Blockchain Talks fueling a grassroots education journey for female founders and small business owners.

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Jordan Shapiro

Head of Real Estate Solutions
20+ years of Sales and Business development experience focused on the intersection of Finance, Real Estate and Technology. He is highly experienced working with startups, scaling revenue and building out sales teams. Jordan has a BA from New York University in economics.

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Gregory Burnett

Director, Marketing Analytics
Digital marketing and analytics leader with 20+ years driving growth through data, automation, and strategic storytelling. Expert in scalable systems and performance-focused innovation.

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Molly Kingston

Director, Consumer Products
Serial entrepreneur and investor across several verticals including real estate and CPG, with expertise in asset valuation, and commercial and residential real estate. 20+ years of experience with complex financial structures, adept at translating how brands and business owners can leverage tech to enhance or completely shift the way they finance their businesses.

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John Hoidas

Business Development EMEA
A seasoned financial executive and a Independent Member of the Board of Directors for Cosmos Health. John provides crucial strategic guidance and financial oversight, drawing on over three decades of experience in capital markets. John has cultivated an extensive global network, with particularly strong relationships among investors and financial institutions throughout the EU and the UAE.

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Judy Petersen-Fleming

Head of Sustainability Solutions
A visionary social entrepreneur with 30+ years of experience driving global sustainability initiatives across diverse sectors, including energy, agriculture, water technologies, entertainment, education, life sciences, and animal welfare, cultivating transformative partnerships that shape a better future.

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Michael Hiles

Advisor | Digital Strategy
30+ years in large-scale technology development and implementation. Founding Member of Conduit Network, the Layer 0 DePin for Real World Asset tokenization. Served as Committee Chair of the Government Blockchain Association (GBA) for 5+ years.

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