The TEAM OF EXPERTS Behind your next leap forward
Prime Ledger is a software and data solutions provider that helps organizations securely digitize and tokenize real world assets (RWAs).
We leverage next-generation, distributed ledgers and blockchain for transparent, immutable, secure, and highly efficient data.
We saw the challenges: data silos, opaque markets, untapped potential. So we built PrimeLedger – a platform born from a deep understanding of enterprise needs and a conviction that every asset holds an untold story of value, waiting to be revealed by transparent, tokenized data and mutualized economics.
We DON’T just build technology; we BUILD a bridge from complexity to clarity
Meet the Team
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Robert Hoffman
Chief Executive Officer
20+ years scaling startups and Financial Technology companies. Co-founded InvestiFi, an award-winning digital investing platform. Profitably grew InvestiFi, leading finance, operations and funding. Executive roles at Nuveen, Discover Financial and Morgan Stanley.
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John Fichera
Chief Operating Officer
With 20+ years of operations experience and more than 15 years in venture capital, John is a seasoned COO driving strategic growth and operational excellence. John has a deep expertise in scaling innovative tech startups and managing high-performance teams.
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Matthew Santalla
Chief Technology Officer
10+ years in technology leadership. Expertise in financial technology, prop-tech and blockchain trading systems. Spearheaded private equity technology strategy and software development. Processed $500M+ in transactions and $4B+ in assets under analytics.
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Connie Davis
Head of Business Development
30+ years founding and growing TradFi/fintech products and enterprise payment infrastructure. Co-Founded InvestiFi, an award winning digital investing platform. US Ambassador for Women in Blockchain Talks fueling a grassroots education journey for female founders and small business owners.
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Rob Kenyon
Head of Capital Markets
Rob is an accomplished leader with a comprehensive background unifying capital markets strategy, sales, product and operations. At asset managers including Nuveen, Allianz and Perpetual, he has a proven record driving AUM growth and improving margins at both early-stage and mature organizations. He serves on the Board at Sandbox Wealth, Opalvest and Glint.
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Skip Stone, CFA
Head of Finance
With over 30 years of experience in Finance, Skip founded the Roundtable Group to advise Family Offices and Corporations on financial and tax strategies. His distinguished career includes serving as a Principal at Morgan Stanley, jump-starting the Retirement Solutions Division at Wells Fargo, and co-founding a boutique multi-family office. Prior to his finance career, Skip served as Deputy Chief of Staff for a U.S. Senator and worked for the U.S. Ambassador to Saudi Arabia.
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Jennifer Sunshine
Head of Marketing
Jenny is a results-driven executive specializing in digital innovation and operations transformation to drive profitable growth. She has delivered large-scale projects across SaaS, Luxury Brands, Fintech, Finance, and Insurance, generating billions in pipeline growth and sales. Her expertise lies in building data-driven digital experiences, scalable MarTech, and robust marketing data infrastructure. She previously led global teams at AIG and GE.
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Jordan Shapiro
Director of Real Estate Solutions
20+ years of Sales and Business development experience focused on the intersection of Finance, Real Estate and Technology. He is highly experienced working with startups, scaling revenue and building out sales teams.
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Molly Kingston
Director of Consumer Products
Serial entrepreneur and investor across several verticals including real estate and CPG, with expertise in asset valuation, and commercial and residential real estate. 20+ years of experience with complex financial structures, adept at translating how brands and business owners can leverage tech to enhance or completely shift the way they finance their businesses.
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John Hoidas
Director EMEA
A seasoned financial executive and a Independent Member of the Board of Directors for Cosmos Health. John provides crucial strategic guidance and financial oversight, drawing on over three decades of experience in capital markets. John has cultivated an extensive global network, with particularly strong relationships among investors and financial institutions throughout the EU and the UAE.
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Judy Petersen-Fleming
Director of Sustainability Solutions
A visionary social entrepreneur with 30+ years of experience driving global sustainability initiatives across diverse sectors, including energy, agriculture, water technologies, entertainment, education, life sciences, and animal welfare, cultivating transformative partnerships that shape a better future.
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Gregory Burnett
Director of Information Technology
Digital marketing and analytics leader with 20+ years driving growth through data, automation, and strategic storytelling. Expert in scalable systems and performance-focused innovation.
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Clark Squires
Board Advisor
Over his 38-year career, Clark has led transformative global initiatives in a range of C-suite roles spanning real estate, hospitality and technology. He is recognized for developing over 100 hotels and is the founder of The Utopian Project, focusing on international business development and funding. Clark is also a former Vice-Chair of the Atlantic Provinces Chambers of Commerce, specializing in strategic growth and finance.
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Michael Hiles
Board Advisor | Digital Strategy
30+ years in large-scale technology development and implementation. Founding Member of Conduit Network, the Layer 0 DePin for Real World Asset tokenization. Served as Committee Chair of the Government Blockchain Association (GBA) for 5+ years.
What Drives PRIME LEDGER?
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We commit to doing the right thing, even when no one is watching.
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We prioritize our clients’ needs and goals in every decision we make.
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We pursue excellence in every detail, refusing to settle for mediocrity.
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We constantly seek new and better ways to serve, grow and innovate.
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We measure success by the outcomes we deliver, not by the promises we make.
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We win together by putting collaboration above individual credit.