The TEAM OF EXPERTS Behind your next leap forward

Prime Ledger is a software and data solutions provider that helps organizations securely digitize and tokenize real world assets (RWAs).

We leverage next-generation, distributed ledgers and blockchain for transparent, immutable, secure, and highly efficient data.

We saw the challenges: data silos, opaque markets, untapped potential. So we built PrimeLedger – a platform born from a deep understanding of enterprise needs and a conviction that every asset holds an untold story of value, waiting to be revealed by transparent, tokenized data and mutualized economics

We DON’T just build technology; we BUILD a bridge from complexity to clarity

Meet the Team

  • Robert Hoffman

    Robert Hoffman

    Chief Executive Officer

    20+ years scaling startups and Financial Technology companies. Co-founded InvestiFi, an award-winning digital investing platform. Profitably grew InvestiFi, leading finance, operations and funding. Executive roles at Nuveen, Discover Financial and Morgan Stanley.

    LinkedIn

  • John Fichera

    Chief Operating Officer

    With 20+ years of operations experience and more than 15 years in venture capital, John is a seasoned COO driving strategic growth and operational excellence. John has a deep expertise in scaling innovative tech startups and managing high-performance teams.   

    LinkedIn
  • Matthew Santalla

    Matthew Santalla

    Chief Technology Officer

    10+ years in technology leadership. Expertise in financial technology, prop-tech and blockchain trading systems. Spearheaded private equity technology strategy and software development. Processed $500M+ in transactions and $4B+ in assets under analytics.

    LinkedIn
  • Judy Petersen-Fleming

    Judy Petersen-Fleming

    Head of Sustainability Solutions

    A visionary social entrepreneur with 30+ years of experience driving global sustainability initiatives across diverse sectors, including energy, agriculture, water technologies, entertainment, education, life sciences, and animal welfare, cultivating transformative partnerships that shape a better future.

    LinkedIn
  • Michael Hiles

    Michael Hiles

    Advisor | Digital Strategy

    30+ years in large-scale technology development and implementation. Founding Member of Conduit Network, the Layer 0 DePin for Real World Asset tokenization. Served as Committee Chair of the Government Blockchain Association (GBA) for 5+ years.

    Linkedin

What Drives PRIME LEDGER?

  • We commit to doing the right thing, even when no one is watching.

  • We prioritize our clients’ needs and goals in every decision we make.

  • We pursue excellence in every detail, refusing to settle for mediocrity.

  • We constantly seek new and better ways to serve, grow and innovate.

  • We measure success by the outcomes we deliver, not by the promises we make.

  • We win together by putting collaboration above individual credit.